COVID-19 and Mobile Payment Diffusion: Lessons for Future Mass Diffusion and Continual Usage

Covid-19 transformed mobile payment services (MPS) diffusion pattern globally. Consequently, the need to examine factors contributing rate of MPS in this era is substantiated. Thus, study employs Structural Equation Model (SEM) with social media administered survey data estimate nexus between and technological factors, non-technological environmental factors. Results suggest that although increased globally, have highest rate. This because convenience, availability, cost. Further, technological, non-technological, all contribute positively high diffusion. Environmental like an escalation cases, recommendations from center for disease control mediates relationship encourage mass continual usage during after pandemic, cost usage, accessibility, mobile-based applications should be bundled optimized user experience.